News for Journalists

From now on, the Sulingen-based footwear manufacturer can be found in Hall 5 (stand N 20-24). "We are very satisfied that we’ve been offered this highly demanded position by the exhibition management," said Head of International Sales Rainer Lüers about the move from Hall 10 to Hall 5. "It’s a big step forward for us. Finally we are presented in a really top-class location surrounded by well renowned mainly Italian manufacturers – a simply perfect environment for the LLOYD brand", continued Lüers.

The complete revision of the stand concept was a logical step after the change in location: the new brand identity has been designed by the D’Art Design Group, who also developed the stand concept for the GDS trade fair in Dusseldorf. The result is a brand identity that perfectly reflects LLOYD's image as a dynamic and modern premium brand. "The new stand concept is not only unmistakeable and contemporary, it also fulfils our requirement for high functionality. We are entirely satisfied with the developments and really looking forward to the trade fair," concluded Rainer Lüers.

Complementary publicity at the Milan exhibition centre completes the new brand image. This ensures that visitors cannot fail to notice all the positive changes to LLOYD’s presence at the trade fair.

Sulingen, February 2010